Procore Construction Network
Product Led Growth
SEO
Top of Funnel
Double-Sided Marketplace
Acquisition
B2b
Overview
Commercial construction is high risk and low margin. The industry runs on relationships which are vital to fuel repeat business and expansion. Procore's mission is to "Connect Everyone in Construction." The Procore Construction Network (PCN) construction pros to promote their business, grow their network, and browse other pros all for free.
Commercial construction is high risk and low margin. The industry runs on relationships which are vital to fuel repeat business and expansion. Procore's mission is to "Connect Everyone in Construction." The Procore Construction Network (PCN) construction pros to promote their business, grow their network, and browse other pros all for free.
Commercial construction is high risk and low margin. The industry runs on relationships which are vital to fuel repeat business and expansion. Procore's mission is to "Connect Everyone in Construction." The Procore Construction Network (PCN) construction pros to promote their business, grow their network, and browse other pros all for free.
Goal
Create a free and publicly available double-sided market place where construction pros can create their own discoverable profile in order to promote their business, network, and solicit bid invitations for trades and services needed in commercial construction.
Create a free and publicly available double-sided market place where construction pros can create their own discoverable profile in order to promote their business, network, and solicit bid invitations for trades and services needed in commercial construction.
Create a free and publicly available double-sided market place where construction pros can create their own discoverable profile in order to promote their business, network, and solicit bid invitations for trades and services needed in commercial construction.
Impact
The Procore Construction Network created Procore's first Product-Led Growth motion. As the tripod leader for Product Design, I led the direction for the onboarding experience and cross-tool integration with Account Management, Directory, and the Bidding teams. Optimized SEO integration to drive discoverability and traffic. Championed customer engagement in order to understand the user journey and motivations from acquisition through engagement, mitigating drop off.
The Procore Construction Network created Procore's first Product-Led Growth motion. As the tripod leader for Product Design, I led the direction for the onboarding experience and cross-tool integration with Account Management, Directory, and the Bidding teams. Optimized SEO integration to drive discoverability and traffic. Championed customer engagement in order to understand the user journey and motivations from acquisition through engagement, mitigating drop off.
The Procore Construction Network created Procore's first Product-Led Growth motion. As the tripod leader for Product Design, I led the direction for the onboarding experience and cross-tool integration with Account Management, Directory, and the Bidding teams. Optimized SEO integration to drive discoverability and traffic. Championed customer engagement in order to understand the user journey and motivations from acquisition through engagement, mitigating drop off.
At A Glance
Timeline
Timeline
Timeline
2022
Role
Role
Role
Product Design Tripod Leader
Team
Team
Team
Cross-functional team of Product Designers (3), Product Managers (2), and Engineering Leads (2)
Check It Out
Check It Out
Check It Out
Outcomes 2022
53K+
53K+
Free PCN Profiles Created
Free PCN Profiles Created
Within the first 6 months, thousands of customers leveraged the network to build their PCN profile.
Within the first 6 months, thousands of customers leveraged the network to build their PCN profile.
350K+
350K+
Unique Visitors & Growing
Unique Visitors & Growing
Creating a double-sided market place where people in construction can look for new partnerships and be found.
Creating a double-sided market place where people in construction can look for new partnerships and be found.
98%
98%
Increase in Customer Discoverability
Increase in Customer Discoverability
For customers looking to solicit and respond to bid invitations, expanding network effects through top of funnel acquisition and conversion.
For customers looking to solicit and respond to bid invitations, expanding network effects through top of funnel acquisition and conversion.
